Content Creation
Samples of creative direction & content creation for Shake Shack
Valentine’s Day + Single’s Awareness Day
Creative Direction for Shake Shack’s Valentine’s Day & Singles Awareness Day digital & print campaign.
Creative Proposal: Round 2 proposal for Valentine’s Day asset including concept & copy.
Social Media Profile Posts: Initial brainstorming + sketches for illustrated assets.
Email Asset sketches: Layout, food, and prop planning for photographed assets that would be used on email.
Email assets: Mock ups of the photographed emailed assets.
Final Valentine’s Day Email: Sent to Shake Shack’s nationwide subscriber list.
Valentine’s Day Tweet
Valentine’s Day Facebook Post
Printed Valentines: Perforated valentines given to the first 100 guests at flagship Shake Shacks as a surprise and delight moment.
Instagram Story from food influencer
#SinglesAwarenessDay Tweet
Singles Awareness Day Facebook Post
Email Assets: Captured at photoshoot.
Social Profile Posts: Illustrated posts by Kearney Sneath posted on Valentine’s Day.
Instagram Carousel Valentine’s Day Post
Valentine’s Day Instagram Story: Designed by me to match the style of the email assets and illustrations.
Printed Valentines: Perforated sheets of valentines given to Shake Shack guests + printed postcards mailed to influencers.
Printed Envelopes
Printed Postcards (Back)
Singles Awareness Day
Singles Awareness Day Illustrations by Kearney Sneath
Singles Awareness Day Instagram Post
Singles Awareness Day Instagram Story: Designed by me to match the style of the email asset and illustrations.
GIPHY Sticker Collection
Creative direction & copywriting for Shake Shack’s first GIPHY Sticker Collection.
Printed vinyl stickers based on GIF stickers.
General Content Photoshoot
Art Direction for general marketing collateral, email, & social content.
General Social Content
Video Content & Editing
New Shake Shack Opening Photography
Shot list, art direction, and styling for the opening of a new Shake Shack in San Diego.
