Copy of SOCIAL MEDIA — STEPH TOTORITIS

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Social Media + Art Direction + Copywriting + Photography + Food Styling

Screen Shot 2019-08-25 at 10.29.44 PM.png — Chicken
Sandwich
Wars

Popeyes announced it was launching a new chicken sandwich that would directly compete with Chick-Fil-A. In response, Chick-Fil-A initiated a Twitter war with their competitor. In an effort to join the conversation, @shakeshack alluded to the moment without directly commenting or mentioning the dispute. This tweet garnered over 1.3 million impressions, 1.4k retweets, 777 comments, 6.6k likes with close to 64% engagement rate. This was Shake Shack’s most engaging Tweet and earned the brand over 1,000 new followers.
-Copywriting
-Image Selection
-Community Engagement

Tweet

Screen Shot 2019-08-25 at 10.51.41 PM.png — Chick’n Bites Launch

Social assets for the launch of Shake Shack’s new Chick’n Bites. The same color palette was used to ensure the social assets remained cohesive with the in-restaurant collateral while taking on a more playful adaptation for Shake Shack’s digital channels.
-Concept Creation
-Art Direction
-Food Styling

'Gram

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WHAT A SMOKESHOW!

-concept creation

-art direction

-food + prop styling

BEAUTY AT ANY FRIES

-Concept Creation

-Art Direction

-Food + Prop Styling

-Copywriting

Screen Shot 2019-08-25 at 11.30.24 PM.png — FRIENDS-GIVING

-CONCEPT CREATION
-ART DIRECTION
-FOOD STYLING/PROP STYLING

'GRAM

Screen Shot 2019-08-25 at 11.31.33 PM.png — GENERAL FALL

-CONCEPT CREATION
-ART DIRECTION
-MODELING

'GRAM

Screen Shot 2019-08-25 at 11.38.40 PM.png — BURGERS IN BULK

-CONCEPT CREATION
-ART DIRECTION
-FOOD STYLING
*ONE OF SHAKE SHACK’S TOP PERFORMING POSTS

'GRAM

Screen Shot 2019-08-25 at 11.35.51 PM.png — SHACK’CAGO DOG ASSET

-CONCEPT CREATION
-ART DIRECTION
-FOOD STYLING

'GRAM

Screen Shot 2019-08-25 at 11.40.44 PM.png — COCONUT MANGO LEMONADE

-CONCEPT CREATION
-ART DIRECTION
-PROP STYLING
-FOOD STYLING

'GRAM

Screen Shot 2019-08-25 at 11.45.32 PM.png — ST. PATRICKS DAY

-CONCEPT CREATION
-ART DIRECTION
-PROP STYLING
-FOOD STYLING

'GRAM

Screen Shot 2019-08-25 at 11.49.37 PM.png — BBQ MENU

FOR SHAKE SHACK RUSSIA
-CONCEPT CREATION
-ART DIRECTION
-PROP STYLING
-FOOD STYLING

'GRAM

Screen Shot 2019-08-25 at 11.52.34 PM.png — BLACK TRUFFLE MENU

FOR SHAKE SHACK UK + RUSSIA
-CONCEPT CREATION
-ART DIRECTION
-PROP STYLING
-FOOD STYLING

'GRAM

Screen Shot 2019-08-25 at 11.54.25 PM.png — BLACK TRUFFLE MENU

FOR SHAKE SHACK UK + RUSSIA
-CONCEPT CREATION
-ART DIRECTION
-PROP STYLING
-FOOD STYLING
-HAND MODELING

'GRAM

Coverage of Shake Shack's food drop to models walking in Brandon Maxwell’s fall 2019 NYFW show + the Shake Shack food truck outside the event. Posted on @shakeshack

-Photography

-Videography

-Copy

-Composition

-Onsite Coverage

Servin' up burgers AND looks. 🙌 Last night, we went backstage to bring @bellahadid + the models walking in @Brandonmaxwell's #NYFW show the goods, while the Shack Truck rolled up to surprise attendees like @LivvPerez (who was really living for the crinkle cuts 😉) out front. pic.twitter.com/Io2DS52IIf
— SHAKE SHACK (@shakeshack) September 9, 2019