Shake Shack Art Direction
Client: Shake Shack
Art direction and styling for various Shake Shack brand imagery and content.
Role: Creative photo, video concepts, and Art Direction
Concepting
Role: Creative direction, Concepting, Mockups, Prop coordination→
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On Set
Role: Art direction + production coordination [Food Stylist: Drew Aichele; Photographer: Emily Hawkes]
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Final Asset
Shake Shack's Churro Shake Launch
Role: Social Media campaign strategy, copy, + execution
Final Asset
Shake Shack's 2021 Summer Menu teaseRole: Social Media campaign strategy, copy, + execution
Final Asset
Shake Shack's Buffalo Chicken LaunchRole: Social Media campaign strategy, copy, + execution
Concepting
Role: Creative direction, Concepting, Mockups, Prop coordination→
On Set
Role: Art direction, food styling, + production coordination [Designer: Kearney Sneath; Photographer: Biz Jones]
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Concepting
Role: Creative direction, Concepting, Sourcing reference photos, Prop coordination
Pre-production
Role: Prop selection + coordination→
On Set
Role: Art direction + production coordination [Food Stylist: Drew Aichele; Photographer: Emily Hawkes]
Final Asset
Shake Shack x Apotheke limited edition candle collabRole: Social Media campaign strategy, copy, + execution→
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On Set
Role: Art direction + production coordination [ Stylist: Mira Envine; Photographer: Evi Abeler]
Pre-production
Role: Creative direction, Concepting, Sourcing reference photos, Prop coordination→
On Set
Role: Art direction, food/prop styling, + production coordination[Food Stylist: Drew Aichele; Photographer: Emily Hawkes]
Final Asset
Shake Shack’s Black Truffle Menu Launch Role: Social Media campaign strategy, copy, + execution→
Concept
Role: Creative direction, concepting, mockups, prop selection→
Final Asset
Shake Shack’s Valentine’s Day 2022 Post Role: Social Media campaign strategy, copy, + execution [Food Stylist: Biz Jones]
Concept
Role: Creative direction, concepting, prop selection, art direction on set, food/prop styling, + production coordination →
Final Asset
Deconstructed 'Shroom Burger Role: Social Media campaign strategy, copy, + execution [Food Stylist: Cheyenne Cohen]
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Concept
Role: Creative direction, concepting, prop selection, art direction on set, food/prop styling, + production coordination Final Asset
Shake Shack Valentine's Day 2021 Post Role: Social Media campaign strategy, copy, + execution [Food Stylist: Cheyenne Cohen]
Pre-production
Role: Creative direction, Concepting, mockups, Prop coordination→
On Set
Role: Art direction, food/prop styling, + production coordination[Designer: Kearney Sneath; Photographer: Biz Jones]
Final Asset
Summer beverage launchRole: Social Media campaign strategy, copy, + execution→
