Valentine’s Day Campaign
Client: Shake Shack
A take on classic (cheesy) valentines adapted for Shake Shack’s brand.
This project started as a social post and grew into an email, digital, and IRL experience. The images with overlaid copy were shared with Shake Shack’s digital community via email and web, and the illustrations were shared on social.
To bring this to life, printed versions of the illustrations (inspired by drug-store valentine’s) were added to orders as a surprise and delight moment for guests. Illustrated postcards and custom envelopes were mailed to key influencers and partners.
Role: Campaign lead, Creative Direction, Content Creation, Social Media Designer: Kearney Sneath
Creative Proposal:
Round 2 proposal for Valentine’s Day asset including concept & copy.
Social Feed Posts:
Initial brainstorming + sketches for illustrated asset
Social Feed Posts:
Initial brainstorming + sketches for illustrated asset
Final Email Asset:
Sent to Shake Shack's nationwide subscriber list.
Vday Tweet
Printed Valentines:
Perforated valentines given to the first 100 guests at flagship Shake Shacks as a surprise and delight moment.
Influencer UGC
Email Asset Sketches:
Layout, food, and prop planning for photographed assets that would be used on email.Creative Proposal: Round 2 proposal for Valentine’s Day asset including concept & copy.
Email Assets:
Captured at photoshoot.
Social Feed Posts:
Illustrated posts by Kearney Sneath posted on Valentine’s Day.
Instagram Carousel Post
Instagram Story:
I designed these to match the design of the email asset and illustrations.
Printed Valentines:
Perforated sheets of valentines given to Shake Shack guests + printed postcards mailed to influencers.
Printed Postcard (Front)
Printed Postcards (Back)
Single’s Awareness Day
Client: Shake Shack
To extend the life of the Valentine’s Day campaign, we created playful social assets for Single’s Awareness Day—celebrated on February 15th.
Single’s Awareness Day Tweet
Single’s Awareness Day Facebook Post
Single’s Awareness Day Illustrations:
Illustrated posts by Kearney Sneath. 
Single’s Awareness Day Instagram Post
